The White House goes augmented reality with a new ‘1600’ app. Following the breakout success of Pokémon Go, the White House is apparently looking to capitalize on the sudden interest in augmented reality. A new, official White House app called 1600 allows anyone with a smartphone or tablet and a $1 bill to take a tour of 1600 Pennsylvania Avenue.
“From hosting festivals on the South Lawn to allowing people to explore its rooms via Google Street View,” White House Press Secretary Josh Earnest writes today, “President Obama has used traditional events and new technology to open up the doors of the White House to more Americans than ever before.”
While the app won’t give you any actual security clearance, it does give you a cute, 3D-interactive version of the White House when you point your camera a dollar bill. As you fly around the tiny, Minecraft-esque White House, you can even watch as major events like like state arrival ceremonies and the annual Easter Egg Roll unfold.
As you experience a year at the White House – from the Easter Egg Roll to a State Arrival Ceremony – you’ll see that even as seasons and people change, the White House endures as an institution of American democracy. That’s why we teamed up with the White House Historical Association and Nexus Studios to create this augmented reality experience – to educate and inspire Americans to learn all about what the People’s House stands for.
Whether it’s seen on a teacher’s desk or around a dining room table, we hope you enjoy and share this new way of taking a peek inside the White House.