Louis Vuitton has teamed up with UNICEF to launch #MakeAPromise Day, today on January 12, to help raise funds for the world’s most vulnerable children—those exposed to conflict, disease, and other threatening situations.
The day aims to raise awareness to the needs of these most vulnerable children with a hashtag, #MakeAPromise. Monetarily, Vuitton supports UNICEF through sales of the Silver Lockit necklace. The necklace was specifically designed for UNICEF and represents the protection of children, as well as commitment to the cause. For each $600 necklace sold, $200 goes to UNICEF to provide children with protection, care, potable water, sufficient food and education.
You may have spotted it on LV It Girl and UNICEF ambassador Selena Gomez, who posted this photo on Instagram to promote the Silver Lockit alongside Louis Vuitton creative director, Nicolas Ghesquière.
Since then, the Silver Lockit has helped raise $2.7M to better the lives of innocent children affected by the crisis in Syria.
About Louis Vuitton :
Louis Vuitton Malletier, commonly referred to as Louis Vuitton, or shortened to LV, is a house founded in 1854 by Louis Vuitton on Rue Neuve des Capucines in Paris, France.
Louis Vuitton had observed that the HJ Cave Osilite trunk could be easily stacked and in 1858, Vuitton introduced his flat-bottom trunks with trianon canvas, making them lightweight and airtight.
The label’s LV monogram appears on most of its products, ranging from luxury trunks and leather goods to ready-to-wear, shoes, watches, jewelry, accessories, sunglasses and books. Louis Vuitton is one of the world’s leading international fashion houses; it sells its products through standalone boutiques, lease departments in high-end department stores, and through the e-commerce section of its website. For six consecutive years (2006–2012), Louis Vuitton was named the world’s most valuable luxury brand. Its 2012 valuation was US$25.9 billion. The 2013 valuation of the brand was US$28.4 billion with revenue of US$9.4 billion. The company operates in 50 countries with more than 460 stores worldwide.
Source : ELLE / UNICEF