“I’m glad to see more fashion people here,” said Intel’s Sandra E. Lopez on the first official day of CES 2017, the monster-scale consumer electronics trade show where an estimated 176,000 buyers, engineers and other industry insiders convened to connect and immerse themselves in the latest hardware and software innovations.
As Intel’s vice president of strategic relationships and business development for the chip giant’s New Devices Group, Lopez works directly with both the fashion and sporting industries to develop tech-enabled products she hopes consumers might actually want to buy — and wear. “Fundamentally, what I’m starting to see in the fashion industry is that technology is part of the conversation and it affects all aspects of the fashion ecosystem.”
The fashion and beauty industry’s presence at the annual event appears to be on the rise, with executives from the CFDA, Gap, Refinery29, Hearst and Clique Media Group in attendance here in Las Vegas. And, this year, some of the trade show’s most buzzed-about consumer tech trends, including the rise of augmented reality and the coming of the self-driving car, are set to have impact across the value chain, from marketing to retail.
AR to make shopping more seamless
The idea of applying augmented reality, the layering of digital information onto a real environment, blending the physical and virtual worlds, to everyday consumer behavior, like trying on clothes, may still feel farfetched. However, as more personal devices are equipped with augmented reality capabilities, the potential is growing.
At CES, the talk of Taiwanese electronics maker ASUS’ CES 2017 press conference was Zenfone AR, a smartphone designed specifically for augmented and virtual reality, using Google’s Tango and Daydream technology to power experiences that reach far beyond Pokémon Go or Snapchat filters. One such experience is Dressing Room by Gap, an app developed by the apparel retailer along with Tango and fashion software company Avametric, which enables users to virtually “try on” clothing.
Source: Best of Fashion
Photo by Moto@Club4AG